January 28, 2014

Upcoming changes

by The Evolve team in Announcements

THBThemes were born almost three years ago, as a side project of The Happy Bit, a collaboration between Andrea & Simone, originally entirely focused on client work.

Through these years, between highs and lows, we’ve strived to better define THBThemes, making it gain a preminent role in our everyday activities.

Times are a-changin’

Selling WordPress themes on ThemeForest made us grow both technically and from the product design stand point, keeping ourselves on par with an ever-evolving market, made of bars being constantly raised.

The ThemeForest system, which of course has its virtues, has brought products to look more like one another and has led designers and developers to pack them with features that would likely go unused most of the times, with the sole purpose of maximizing the chances of the product being approved.

These issues aside, the main problem with ThemeForest is that there’s no way for a seller to “know” the buyer, making the whole process rather cold and detached and ultimately making it hard to look after how sales happen and what comes immediately after that.

That’s why we’ve been thinking about designing our own selling platform: we want to create and distribute even greater products and control the sales process, offering a better purchase experience to the customer.

The change is here

The transition has already begun: with our last two themes, Rockford and Zancudo, not only we’ve put a new version of our development framework to use, but we’ve also specifically sweetened the process behind their installation, guiding the customer through the first steps with the product and giving clear answers to possible questions that could arise.

Sad goodbyes

When the selling platform will be operative, all the themes prior to Rockford will be removed from sale, since it’s not possible for us to adapt them to the new quality standards we’ve set for our products.

In a similar case in the past, we had decided to completely rewrite our Eruption, Push, Resolution and Shutter themes, to adapt them to a more advanced version of our framework, and mainly to make them responsive to mobile devices.

But too much time had passed, and that brought data compatibility problems and created an unpleasant situation of customers being put against a wall: updating their theme to a better version would entail losing any customization they may have done.

That’s our fault, and we think we’ve learned our lesson.

The themes will still be available to customers that have bought them through ThemeForest, and we’re currently evaluating the possibility of reinterpret our most successful ones into brand new products.


Another important aspect we’d like to highlight is support.

When a customer purchases a theme of ours on ThemeForest, three are his options to get in touch with us: using the item’s comments, sending us an email through our profile’s contact form, or creating an account on our Support Forum.

Also, should there be issues with the sale, the customer should directly contact Envato support.

We think this state of things is overly complex, and it decreases significantly the chances of the customer to promptly receive the needed answer, and reduces our ability to keep track of issues even more greatly.

The new platform will feature a shared knowledge base and a support system based on tickets that will enable registered customers to reach to us quickly. Also, tickets and replies from other customers of the same products will always be accessible.

As in the current form, support will only be directed to bugs: we want to be clear on this, keeping track of what’s open, what’s been resolved, and what’s not pertaining to our support policy.

We’d love to hear from you

Our goal is to deliver a better experience of use for our products, and that’s what the development of a new selling platform is all about.

We’ll likely release more details about these changes in the coming weeks, but the general idea is that it will be a gradual process that will begin with the new support system first, then go on with the creation of the knowledge base, and lastly the development of the platform through which our newest creations will be sold.

Having a new system in place means that you’ll have to sign up again, resubmitting the purchase codes of the items you’ve bought on ThemeForest. You’ll be notified via email about this at an appropriate time, of course.

In the meanwhile, we’d love to hear your opinions about what could be our biggest change yet.

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11 comments on “Upcoming changes”

  1. Hi, I’m sorry this is not related to the post all that much, but sorta actually. I have been trying to purchase the Rockford theme on Theme Forest and it won’t accept my payment so I am wondering if there is any way I can just buy it directly from you.

  2. hi there, again unrelated topic i’m sorry, Regarding about Big Foot themes.Now i deleted the whole zip file and think that i can download it back again.But when i download it, it says, “there’s no CSS.stylesheet”.it keep downloading the evaluation copy to update Big Foot.How can i re-download it smoothly without any theme fail?Help me as soon as possible?I have been using for 8 month now.

  3. I think you should expand your support policy with a community manager. This person gives unofficial advice to forums requests, for tasks like minor customizations when the user simply needs to know where to edit a file. Templatic offers a community manager, check it out.

  4. Sorry to say, but i only buy themes from Themeforest, that’s why i got your theme in the past. Since you are moving away… i will try to find some other developer to follow on ThemeForest. Thanks anyway

  5. I think I found your company through ThemeForest, and now that I know you, I’ll probably look here if I would create a new WordPress site.

    However, just a thought I guess you considered: I wonder if I ever got to know you, if it weren’t for sites like ThemeForest. When looking for a new theme, I don’t want to browse a zillion vendor sites, while crossing my fingers that I can easily find a live preview there. Even the list of 60 vendors on http://wordpress.org/themes/commercial/ is too long, I feel…

    (Your blog needs a favicon! 😉 And a different icon for Disqus members who selected to use the site’s icon as the avatar…)

    1. Hi there,

      thanks for your kind words and for your valuable input. We feel your point concerning big marketplaces that end up just being messy (we’ve wrote a blog post about it recently http://thbthemes.com/2014/07/03/on-selling-themes/).

      We hope to release better and better products in the future, to address specific user needs giving our customer premium quality themes 🙂

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